All posts
👁️ A Closer Look·
Nov 21, 2024
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16 min read
W46 - Forget spreadsheets! Businesses keep botching human psychology—the gap's so wide you could park a train in it! Think: billion-dollar companies, all math, no matter. Explore how understanding perception trumps…
👁️ A Closer Look·
Jul 25, 2024
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11 min read
W29 - Welcome to the Loyalty Revolution: where coffee shops predict orders and AI replaces punch cards. Your shopping habits are now guarded like state secrets, and brands play 4D chess with your preferences. It's a…
Culture Club·
May 15, 2013
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5 min read
Dive into what the future of advertising is in 2020, where culture breeds innovation and video content reigns supreme. Discover the power of involving consumers in the process and tapping into the "why" of your brand to…
Persuasion·
May 12, 2013
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6 min read
The smoothest con man that ever lived. That’s what they say about Victor Lustig pictured above. His claim to fame is that he sold the Eiffel Tower, twice. Yup, that happened. He became fluent in multiple languages,…
