When the wrong name on the door isn't a person but an entire category. "Folk medicine" versus "institutional research." "Elite lab" versus "distributed contributors." The label determines where researchers look. Tu Youyou found artemisinin because someone looked in the right category. The field hadn't for 1,600 years.
Appears across 2 pieces (1 defined it · 1 discussed it in essays): when this term was part of the conversation. First surfaces May 2026.
